4 Myths people believe about winning clients on LinkedIn

Spend any time on LinkedIn, and you’ll see the same stories again and again.

One person posts about landing five clients from a single post. Another brags about sending 200 DMs a day to "crush" their sales goals.

If you believed everything you saw, you’d think there are only two ways to win on LinkedIn:

1. Post, go viral, and watch the leads pour in.
2. DM hundreds of people a day until someone bites.

Sounds straightforward, right? Except it’s not.

The truth is, LinkedIn isn’t that binary.

It’s not all about content, nor is it all about outreach.

There’s a wide spectrum of strategies between those extremes. But the myths surrounding LinkedIn hold many people back from finding what works for them.

Let’s bust the four biggest myths so you can stop spinning your wheels and start winning clients.

Myth 1: It Takes Too Long

Many people believe LinkedIn is a time sink.

They think success means posting daily, chasing likes, and living on the platform. But here’s the reality: LinkedIn doesn’t have to consume your life if you have a plan.

The Truth: Most people struggle because they log in, “have a little go,” and log out again without a clear system. They waste time scrolling or guessing their next step. But with a structured plan, LinkedIn can work in 2-3 hours a week.

LinkedIn is a revenue tool, not your social playground. Separate your personal “scrolling” time from your business strategy. Commit to a system, follow it consistently, and you’ll save time while getting better results.

Myth 2: You Can’t Find the Right People

“I can’t find my ideal clients on LinkedIn.”

Sound familiar? Many people think the platform is too vast to narrow down their audience. Or worse, they try to target everyone and end up appealing to no one.

The Truth: Everyone is on LinkedIn—you just need the tools to find them. Tools like Sales Navigator can help you target specific roles, industries, and companies. But even more important than the tools is clarity.

Who are you really trying to reach? If your answer is “everyone,” you’re setting yourself up for failure. The more focused you are on one persona, the easier it becomes to tailor your content, connections, and conversations. LinkedIn rewards clarity, not generality.

Myth 3: You Need High Engagement to Win Clients

You’ve seen the influencers, right?

Their posts get thousands of likes, comments, and shares. It’s easy to think you need that level of engagement to convert clients. But let me tell you a secret: Most influencers aren’t making money.

The Truth: You don’t need high engagement to succeed. You need resonance.

If your network is filled with the right people, and your content speaks directly to their challenges, you don’t need to go viral. A post that resonates with 50 ideal clients will outperform one that gets 5,000 random likes every time.

Focus on creating content that connects with the people who matter. If you’re struggling to convert your current network, more followers won’t fix the problem.

Myth 4: Outreach is All About Volume

Ah, the dreaded DM.

Nobody likes sending them, and nobody likes receiving those “Hi, I saw your profile, let’s connect” pitches.

The myth is that you need to send hundreds of DMs a day to win clients.

The Truth: Outreach isn’t about volume; it’s about clarity.

The reason most people hate outreach is because they feel salesy or pushy. But outreach doesn’t have to feel that way. If you take the time to craft thoughtful, helpful messages to a handful of the right people, you’ll get better results with far less effort.

Sending 200 messages a day is brute force. Sending five or ten high-quality, targeted messages is a strategy.

The biggest myth of all? Believing you have to follow someone else’s path to succeed on LinkedIn.

The truth is, LinkedIn has multiple paths to success. Whether it’s creating webinars, sending outreach messages, writing newsletters, or posting content, the key is finding a system that works for you and sticking to it.

That’s where the Social Selling Accelerator comes in. We help you:

• Bust the myths holding you back.
• Find the right strategy for your goals.
• Build a plan that fits your time, strengths, and style.

Ready to stop believing the myths and start winning clients on LinkedIn? Let’s get to work.