Trying to be everywhere is killing your business

Here’s the reality: Your time is your most valuable asset, and you can’t afford to waste it. If you’re spending hours trying to be everywhere online, you’re probably seeing very little return for the effort.

Instead, take a page from Lisa’s playbook. Lisa, a coach, realised that trying to keep up with every platform was wearing her down and getting her nowhere. So she decided to focus exclusively on LinkedIn. But here’s the twist—she doesn’t just post about her business; she shares stories from her personal experiences.

Every week, Lisa talks about challenges she’s faced as a coach, her successes, even her failures, and how they’ve shaped her approach. She gives away tips that are directly tied to what she’s lived through—no theories or regurgitated advice, just practical insights that her audience can use immediately. People read her posts because they see themselves in her stories. They get value because it’s actionable, real-world advice, not fluff.

Now, let’s talk about James, the graphic designer. He follows a similar strategy. Instead of trying to be a social media star on every platform, James shares lessons from his design projects on LinkedIn. He talks about how he solved specific design challenges, the tools he used, and the thinking behind his creative decisions. By doing this, James not only builds trust with his audience, but he also demonstrates his expertise in a way that feels authentic and relatable. His posts don’t just showcase his work; they teach others how they can apply similar techniques to their own businesses.

What do Lisa and James have in common? They’re using their real-life experiences to offer value—value that directly benefits their audience. And they’re doing it on one platform, consistently. They’re not everywhere, but they’re effective where it counts. That’s why they keep getting clients, while their competitors are running in circles trying to be on every new platform.

The takeaway? Share what you’ve lived and learned. Be real. Focus your energy on one platform and use it to tell stories that connect with your audience and provide them with actionable insights. When you do, you’ll start seeing real results—more clients, more engagement, and, most importantly, more of your time back.

Where will you focus your energy next?

Make it count.