Change your money mindset to increase your income

I learned this the hard way.

Back when I first started, I thought I was doing fine. I had a solid salary and figured my relationship with money was pretty healthy. But that all changed the moment I had to set my own prices.

I remember the first time I caught myself rushing to justify what I was charging, terrified that the client would think I wasn’t worth it. Or the time I gave a client a 60% discount, without her even asking, just because I felt guilty about asking for what I knew my services were worth.

Then there were the long nights, burning myself out trying to answer every question instantly and working until 4am, desperate to prove that I was providing enough value. But even with all that effort, I still didn’t feel like I deserved the money I was earning.

Does that sound familiar?

Here’s what I realised: my biggest obstacle wasn’t my skills, my pricing, or my clients. It was me. My relationship with money was broken, and until I fixed it, I was going to keep capping my income and exhausting myself.

But when I changed my mindset, everything shifted.

To make more money, you need to first feel good about earning it. Here’s what that looks like:

1. Stop apologising for your prices

Your clients aren’t paying for the hours you put in—they’re paying for the value and expertise you bring. If you’re not confident about what you charge, why should anyone else be? When you start embracing your value, your clients will, too.

I used to explain my pricing with shaky confidence, thinking I needed to convince clients to see the value. But when I started standing behind my prices, knowing they reflected my true worth, I found that clients respected them without question.

2. Recognise that you’re enough right now

You don’t need more qualifications, more research, or more experience to be successful. You already have the knowledge and skills that people are willing to pay for. The sooner you accept that, the faster you’ll start earning what you’re worth.

Once I accepted that my current expertise was more than enough, I stopped over-delivering out of fear and started delivering from a place of confidence. That shift alone changed how my clients viewed me—and how much they were willing to invest.

3. Let go of the guilt around making money

Too many of us carry unnecessary shame when we start earning more than we ever thought possible. But money is a tool for freedom and growth—not something to be embarrassed about. The more you make, the more opportunities you create for yourself and your loved ones.

This was a big one for me. Growing up, I was taught that earning £60K a year was the ultimate dream. So when I started making more than that, I felt guilty. It took time, but I learned to see money differently—as a tool that gives me the freedom to build the life I want for myself and my family.

4. Expand your belief about what’s possible for you

Most people hold themselves back because they can’t imagine making more than a certain amount. But here’s the secret: you set your own ceiling. Break through that self-imposed limit, and watch how fast your income grows. The opportunities are there—you just need to believe you can reach them.

When I expanded my belief about what was possible, everything changed. I stopped capping my potential and started to see opportunities where I never thought to look. And that’s when the real growth happened.

Here’s why this matters:

The moment you shift your mindset about money, you stop leaving money on the table. You stop second-guessing yourself, undercharging, and overworking just to prove your worth. And when you start believing in the value you bring, you’ll see a direct impact on your bottom line.

This mindset shift is the difference between making a comfortable living and creating real wealth. It’s what separates those who merely survive from those who thrive.

It’s time to stop letting old beliefs hold you back. You have the potential to make more, grow more, and live a life of freedom on your own terms. But it all starts with you.