Infographic: How commenting on LinkedIn transformed my business.

As you know, I recently became a Co-Founder at Commenter.ai - an AI tool to help you comment faster and with more meaning. I joined for three reasons, I know first-hand how commenting can increase your following, engagement and most importantly, leads. The second reason I joined is that I've seen the damage automated comments do to peoples brands and finally, I know how much time commenting takes, which is why many start and quit quickly.

I pay my team at MAVERRIK to comment, I encourage them to comment on the clock with prospects, influencers and their own network, because I know those comments drive traffic to their profiles, our company page and educate people who we are and what we do. Commenting is a strategic part of our whole sales and marketing process. It really is that important. The more I comment, the more conversations and doors that open, it's that simple. I believe firmly that relationships unlock revenue, commenting is a way to do that.

Whilst there are tools out there already, many of them encourage automation. I'm not against automation per se, but I am against it when it come to interacting with a person. If it's just a simple, click a button, let's let the robot do it, but if you are trying to build a relationship, no amount of automated robotic, or even unedited AI comments will help you. We've got big plans to help you get more from commenting on LinkedIn.

>> Get a free trial of Commenter.ai here <<

I began by consistently commenting on posts from prospective clients, influencers, and my existing network. This wasn’t just any commenting—I made sure my contributions were insightful and added value to the conversations. The results were nothing short of amazing. While creating content is essential, one often overlooked but equally powerful strategy is commenting. Yes, you read that right. Thoughtful, strategic commenting can transform your LinkedIn.

Here’s how:

Build Rapport with Prospective Clients

The Problem: Prospective clients often feel distant and hard to connect with. Cold outreach can come across as insincere, making it difficult to build trust and initiate meaningful conversations.

The Promise: By consistently commenting on your prospective clients' posts, you can break through the barrier, show genuine interest, and build rapport.

My Experience: Initially, I struggled with cold outreach. It felt awkward, and I rarely got responses. Then I started commenting on my prospective clients' posts. I showed genuine interest in their work, asked questions, and offered insights. Suddenly, I was no longer a stranger—I was a trusted voice they recognised.

Why It Works:

• Visibility: Your name and face become familiar.
• Credibility: Thoughtful comments demonstrate your expertise.
• Engagement: Creates opportunities for direct interactions.

Action Step: Comment on at least 30 prospective clients’ posts daily. Share insights, ask questions, and offer value.

Gain Attention by Commenting on Influencers' Content

The Problem: Standing out on LinkedIn can be tough. Your content might not get the attention it deserves because it's competing with thousands of other posts in the feed.

The Promise: By engaging with influencers' content, you can position yourself in front of a broader audience and drive traffic to your own profile and content.

My Experience: I wanted more visibility for my posts but struggled to break through the noise. I started commenting on influencers' content, adding meaningful insights and engaging with their followers. It was a revelation. Not only did I attract attention to my profile, but I also gained followers who appreciated my contributions.

Why It Works:

• Exposure: Your comments are seen by the influencer's followers.
• Connections: Attracts like-minded individuals to your network.
• Authority: Associating with influencers can enhance your credibility.

Action Step: Engage with 20 influencers' posts every day. Make your comments insightful and relevant to stand out.

Stay Visible in Your Existing Network

The Problem: It's easy to get lost in the noise on LinkedIn. If you're not consistently engaging, you risk becoming invisible to your existing connections, missing out on potential opportunities.

The Promise: By regularly commenting on your existing network's posts, you can stay top of mind and visible in their feed.

My Experience: I noticed that I was missing out on opportunities within my own network. My connections weren't engaging with my posts because I wasn't engaging with theirs. I made it a habit to comment on their posts daily. It made a huge difference. Not only did my visibility increase, but my connections also started engaging more with my content, leading to more meaningful conversations.

Why It Works:

• Consistency: Keeps you active and relevant in your network.
• Support: Strengthens existing relationships.
• Visibility: Increases your chances of appearing in more feeds.

Action Step: Comment on 30 posts from your network each day. Acknowledge their achievements, contribute to discussions, and stay engaged.

My Daily Commenting Routine: The Transformation

To put this into perspective, I comment on 30 prospects, 20 influencers, and 30 people within my network every day. This routine has led to a steady flow of leads, higher engagement, and some incredible conversations. As a result, I've built up a network of trusted contacts and valuable relationships.

Proof of Success:

• Lead Generation: Consistent flow of leads from engaging comments.
• Higher Engagement: Increased interaction on my own posts.
• Trusted Contacts: Developed strong, reliable relationships.

When I first started, I was sceptical. Could commenting really make such a difference? But within weeks, my follower count started to climb, my posts saw higher engagement, and best of all, I was having real, meaningful conversations with potential clients. The ripple effect was undeniable.

How Commenter.ai Transformed My Commenting Strategy

At first, this might seem like it would take hours each day. But I use Commenter.ai, which gives me ideas of what to comment. This isn't automation; the tool suggests relevant comments that I can edit and personalise. It has allowed me to comment more effectively without taking up hours of my time.

Why It Works:

• Efficiency: Speeds up the commenting process without losing personal touch.
• Inspiration: Provides ideas for comments, making it easier to engage.
• Flexibility: Allows me to edit and personalise comments to suit my voice.

Action Step: Use tools like Commenter.ai to streamline your commenting process. This way, you can maintain a high level of engagement without spending excessive time.

>> Get a free trial of Commenter.ai here <<

Pro Tip: Organise Your Commenting Targets

To streamline your commenting efforts, create a document with the LinkedIn URLs of the people you regularly engage with. Include their recent activity links so you can quickly access and comment on their latest posts. For example:

Recent Activity of Dean

This will save you time and ensure you never miss an opportunity to engage.

Steps to Implement:

1. Create a Document: Use Google Docs, Word, or any note-taking app.
2. List Your Targets: Add the LinkedIn profile URLs of your prospects, influencers, and network contacts.
3. Include Activity Links: Copy the 'recent activity' link of each person (e.g., Dean's Recent Activity).
4. Daily Routine: Use this document to quickly check and comment on their latest posts. 

Infographic: How to comment to get leads, engagement and visibility.