How often to post on LinkedIn to grow your audience

If you’re here, you’re probably wondering how often to post on LinkedIn to actually make an impact.

The short answer: more than you think. The long answer?

It depends on how much you want to grow and how serious you are about staying visible to your audience. But here's the bottom line—you need to post consistently, and you need to post with purpose. Let me walk you through it.

Learning to create content is a process

Creating content on LinkedIn can feel overwhelming at first. I know it did for me. But here's the truth: the more you post, the easier it gets. When I started, it was hard to figure out what would resonate. But after sticking with it, I found that consistency helped me refine my message, connect with my audience, and, most importantly, get noticed.

So, if you're thinking about how often to post on LinkedIn, understand this: practice makes it easier. The more you do it, the faster you'll get at creating content that your audience values.

Posting once a week isn’t enough

Let’s get real—posting once a week simply isn't enough to make an impact. If you want to stand out, you need to aim higher. How often to post on LinkedIn? Ideally, you should be posting 3-5 times a week. This frequency keeps you visible in your audience's feed and ensures they don't forget about you.

Personally, I post 10 times a week now. But if you’re just starting, don’t feel pressured to hit that number. Start with three solid posts a week. Mix it up with:

• Practical advice: Offer tips that solve real problems.
• Behind-the-scenes content: Let people see the human side of your work.
• Promotional content: Showcase testimonials or highlight your services.

The more you post, the more chances you have to connect with your audience, but start with a frequency that’s manageable for you.

Set a 15-minute rule for each post

Here's a trick that has saved me tons of time: I set a rule that I’ll only spend 15 minutes creating a LinkedIn post. Why? Because when you limit your time, you stop overthinking. You get to the point, and you create content that’s focused and sharp.

If you don’t set a time limit, you’ll likely spend hours second-guessing every word, trying to craft the perfect post. And guess what? Perfection isn’t what gets you followers—consistency is. If you want to know how often to post on LinkedIn and still have a life, this 15-minute rule will make it doable.

What to post when you’re not sure

The biggest question I hear is, "What do I post?" And I get it. It’s tough to know what will actually resonate. Here’s my simple formula:

• One post per week should be practical advice. Share something useful that helps your audience solve a problem or improve their work.
• One post should be personal or behind-the-scenes. Let your audience get to know you—this builds trust and makes you more relatable.
• One post should be promotional. Don’t shy away from talking about your services or sharing a testimonial. If you don’t promote yourself, who will?

This balance helps you keep your content varied and engaging while also showing your audience that you can offer real value. And if you’re trying to figure out how often to post on LinkedIn to actually see results, this structure is a good starting point.

Why frequency matters more than perfection

The more I’ve learned about how often to post on LinkedIn, the more I’ve realised it’s about showing up regularly—not showing up perfectly. If you post once a week, you’re almost invisible. Posting more frequently, even if it’s not perfect, keeps you in your audience’s mind.

Think about it: who are you more likely to remember? The person who posts once every few weeks or the person whose name pops up 3-5 times a week with valuable insights? That’s why how often to post on LinkedIn really matters.

Make it easy for yourself

If you’re overwhelmed by the idea of posting more, here’s my advice: don’t overcomplicate it. Start small with three posts a week and gradually build from there. Stick to the 15-minute rule so you don’t waste time. And remember, the more you post, the easier it gets. You’ll learn what works, what doesn’t, and how to create content that gets engagement.

Why posting more benefits you

At the end of the day, you’re posting on LinkedIn for one reason: to grow your influence, build your network, and attract opportunities. Posting once a week won’t do that. But posting 3-5 times a week will. It gets you seen, builds your reputation, and keeps you on people’s radar.

So, if you want to learn how often to post on LinkedIn for maximum benefit, start by increasing your frequency. Trust me, the more you post, the more opportunities will come your way.

Final thoughts on how often to post on LinkedIn

The key to figuring out how often to post on LinkedIn is understanding that consistency beats perfection. Start with 3-5 posts a week, stick to the 15-minute rule, and focus on content that actually benefits your audience. The more you show up, the more you’ll stand out. And when you stand out, you get noticed, followed, and remembered.

If you want to grow on LinkedIn, there’s no shortcut. You need to be visible, you need to be consistent, and you need to post regularly. That’s how you win.