How to get clients on LinkedIn this month
Oct 05, 2024The LinkedIn inbox is noisy.
Everyone is selling something, pitching the “next big thing,” or sending generic “buy my stuff” messages that go nowhere.
You don’t want to be that person.
But without a clear strategy, it’s easy to fall into the same trap.
If you’ve been connecting with people and getting crickets in return, it’s not because LinkedIn doesn’t work - it’s because you don’t have a system.
Here’s a simple way to get started, build real relationships, and turn your existing connections into clients this month.
Download your connections list
First, download your existing LinkedIn connections list.
This helps you get a bird’s-eye view of everyone in your network and identify potential clients you might have forgotten about.
Click here for a quick tutorial on how to download your list.
Identify 100 ideal clients who are active
Don’t just reach out to everyone on your list - that’s a recipe for failure.
Instead, narrow it down to 100 people who fit your ideal client profile and have been active in the last 30 days.
These are the people most likely to engage and respond.
Here’s how to spot them:
- Go to their profile.
- Check their activity section.
- Use the tabs to see when they last posted, liked, or commented.
If they’re posting every day - great. If not, that’s okay.
Most people don’t post daily.
Focus on those who are liking and commenting regularly - they’re still engaged with the platform and are more likely to notice you.
Document your 100 ideal clients
Create a simple spreadsheet with these details for each person:
- Name
- Job title
- Company
- Link to their LinkedIn profile
This will help you stay organised and keep track of your engagement efforts.
Optimise your LinkedIn profile for clarity
If your profile isn’t 100% clear on who you help and how, you’re missing out.
Your LinkedIn profile is like a landing page - if it’s vague or filled with jargon, your ideal clients will quickly lose interest.
Quick profile tips:
- Headline: Make it obvious who you help and what problem you solve. No jargon - keep it simple and direct.
- About section: Speak directly to your ideal clients’ challenges and how you can solve them. Include social proof like results, testimonials, or relevant achievements.
- Featured section: Showcase case studies, client wins, or content that resonates with your ideal clients.
Engage with your ideal clients twice a week
Now it’s time to start showing up on their radar - without being that person who’s only there to sell.
Here’s what to do:
- Like and comment Leave thoughtful comments on their posts. Skip the “Great post!” fluff and add your own insights or ask a question.
- Share relevant content Post articles, videos, or insights they’d find valuable. Tag them if it’s relevant, but don’t overdo it.
- Chat in messages Have casual conversations in DMs. It doesn’t always have to be about business - show genuine interest and build rapport naturally.
This isn’t about selling - it’s about showing up, adding value, and becoming a familiar face.
Send a personal outreach message after three weeks
After three weeks of consistent engagement, it’s time to take the next step.
Send a direct message that suggests a conversation, but keep it low-pressure.
Message template:
“Hey [Name], I was looking through your profile. As you might know, I help [X] solve [Y]. I thought you might be a good fit for what we do. Are you open to taking a look?”
This message is short and respectful. You’re not pushing for a sale - you’re simply inviting them to explore a potential fit.
This is a simple process, but it takes consistency.
Don’t worry about being perfect or making every message flawless - just get started.
Start showing up.
Start engaging.
Start building relationships.
You’ll be surprised how quickly things can change once you have a system in place and show up with intent.
Give it a try.
You might just land your next client 😉
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