How to get more followers on LinkedIn

If you're serious about growing your LinkedIn following, there’s one rule you need to know: how to get more followers on LinkedIn is all about posting content that draws people in, piques their interest, and keeps them coming back for more.

The beauty of this approach is that it serves as the perfect introduction for new people to discover you and quickly see the value you offer. But to make this work, you need to craft your content strategically, ensuring it resonates with your target audience and drives engagement.

Here’s how to get more followers on LinkedIn by creating and optimising your content.

1. Post More Attract Content: Draw in a New Audience

If you want to learn how to get more followers on LinkedIn, the first step is to post more attract content—the kind of content that is designed to bring in new people. The more consistently you post, the more opportunities you create for people to discover you. But don’t just post for the sake of posting—focus on providing value, insights, and inspiration.

Examples of Attract Content:

• Practical Tips: Share actionable advice that your audience can use immediately. This helps position you as a valuable resource in your industry and shows how to get more followers on LinkedIn by adding value.
• Motivational and Inspirational Content: Posts that motivate, inspire, or uplift tend to resonate on a broad scale. People love content that pushes them forward, so sharing your personal story of overcoming obstacles or offering words of encouragement can draw in a new, engaged audience.
• Behind-the-Scenes Content: Give people a glimpse into your day-to-day life or your work process. This makes your content feel more personal and relatable, which helps build trust and keeps your audience engaged. This is a key strategy in how to get more followers on LinkedIn.

By sharing content that delivers value upfront, you give new viewers a reason to follow you. This initial attraction is crucial in how to get more followers on LinkedIn.

2. Motivational and Inspirational Content: Uplift Your Audience

Another key to how to get more followers on LinkedIn is to share motivational and inspirational content. These types of posts tend to be widely shared because they resonate with people on an emotional level. Whether it’s a story about how you’ve overcome challenges in your career, a piece of advice you’ve found meaningful, or a quote that inspires action, this kind of content often draws people in.

Examples of Motivational Content:

• Personal Lessons Learned: Share stories of your own experiences—whether that’s overcoming failure, managing adversity, or reaching a milestone. These stories can inspire others and show them how to get more followers on LinkedIn by creating content that connects with people.
• Encouragement for Difficult Times: People connect deeply with posts that help them get through tough situations. By offering encouragement and positivity, you create a connection that motivates people to follow you for more of the same uplifting content. This is a powerful method in how to get more followers on LinkedIn.

Motivational content doesn’t just attract followers—it also establishes you as a source of inspiration, making your profile a go-to destination for positivity and growth. This is one of the most effective strategies in how to get more followers on LinkedIn.

3. Optimise Your Profile: First Impressions Matter

Learning how to get more followers on LinkedIn isn’t just about your content—it’s also about how your profile presents you. Your profile is often the first thing someone sees when they discover your posts, so optimising it is essential. Think of it as your personal storefront—people need to see immediately why following you is worth their time.

How to Optimise Your Profile:

• Headline: Go beyond your job title. Your headline should clearly communicate your unique value and why someone should follow you. Focus on what you do and how it benefits others. This is a critical part of how to get more followers on LinkedIn.
• About Section: Tell your story in a way that’s engaging and relevant to your audience. Explain who you are, what you do, and how you can help your audience. This is essential to how to get more followers on LinkedIn because it shows your value upfront.
• Experience: Rather than just listing job titles, emphasise your accomplishments. Highlight what you’ve achieved and how you’ve made an impact—this shows potential followers that you have something valuable to offer.

Use the Featured Section to Capture Leads

Another powerful tool on your LinkedIn profile is the Featured Section. This is where you can showcase content that not only highlights your expertise but also encourages people to take action. For example, you can use this space to promote:

• Lead Magnets: Offer a free eBook, checklist, or template that’s relevant to your audience. Use the featured section to link directly to a landing page where visitors can download the resource in exchange for their email address.
• Email List Sign-Ups: If you have a newsletter, showcase it prominently in your featured section. You can link to a sign-up page and make it clear what kind of value subscribers will get from joining your list.
• Webinars or Courses: If you offer free webinars, courses, or other educational resources, make these a focal point in your featured section. By offering valuable content, you’re not just attracting followers—you’re also capturing leads.

Using the featured section strategically is a great way to move beyond just gaining followers and start converting those visitors into deeper connections through your email list or other offers.

A well-optimised profile with a fully utilised Featured Section helps convert visitors into followers by establishing your credibility and authority in your field while also expanding your reach beyond LinkedIn.

4. Share Practical Tips: Provide Immediate Value

One of the most effective ways to learn how to get more followers on LinkedIn is by sharing practical tips. People come to LinkedIn to learn, improve, and find solutions to their problems. By consistently sharing useful advice, you position yourself as a valuable resource that people will want to follow.

Examples of Practical Tips:

• Productivity Hacks: Offer simple, actionable advice on how to work more efficiently or improve daily routines. This shows how to get more followers on LinkedIn by helping your audience improve their work.
• Industry-Specific Advice: Provide insights or advice specific to your niche. For example, if you work in digital marketing, share strategies for better audience engagement or content creation tips. This demonstrates how to get more followers on LinkedIn by giving people advice they can immediately use.
• Problem-Solving: Address common pain points in your industry and offer solutions. When you help your audience solve their problems, you give them a compelling reason to follow you for more insights.

The more value you provide, the more your audience will see you as an expert worth following. This is a proven strategy in how to get more followers on LinkedIn.

5. Focus on One Audience: Speak Directly to Their Needs

One key to learning how to get more followers on LinkedIn is to avoid trying to be everything to everyone. Instead, focus on one audience and speak directly to their needs, challenges, and interests. When your content is laser-focused, it resonates more deeply, encouraging people in that niche to follow you.

Why Focus is Key:

When you try to appeal to everyone, your content becomes generic and less impactful. By zeroing in on a specific group—whether that’s young professionals, marketing experts, or entrepreneurs—you can create content that speaks directly to their concerns. This specificity helps you stand out in a crowded LinkedIn space and ensures your content is relevant to your target audience.

When you know exactly who you’re talking to, your content becomes more targeted, and the right people are more likely to follow you because they see you as directly addressing their needs. This is how to get more followers on LinkedIn effectively.

6. Grow Your Network with Active Users: Engage with People Who Post Regularly

One of the most important strategies in how to get more followers on LinkedIn is to grow your network by connecting with active users. These are the people who post frequently and engage with content regularly. By connecting with them, you increase the chances of your content being seen and shared by a wider audience.

Why Active Users Matter:

Active users engage with your content more often, boosting your reach. When they comment on or share your posts, their networks see it too, leading to more exposure for you. This is a crucial part of how to get more followers on LinkedIn because it extends your visibility.

Building a network of active users keeps the momentum going for your LinkedIn presence. The more they engage with your content, the more likely LinkedIn’s algorithm is to promote your posts to a wider audience.

Learning how to get more followers on LinkedIn isn’t just about posting more often—it’s about posting the right kind of content. Attract content—whether it’s practical tips, motivational stories, or behind-the-scenes glimpses—draws people in, piques their interest, and convinces them to hit “Follow.”

Combine this with a fully optimised profile, a clear focus on one audience, and strategic networking with active users, and you’ll see your LinkedIn following grow steadily. Keep in mind that LinkedIn success requires consistency and engagement. The more valuable, inspiring, and practical your content, the more your audience will grow—along with your influence and opportunities.