How to get more likes and comments on LinkedIn

Let’s be honest - you’ve probably spent way too much time trying to crack the LinkedIn engagement code.

You post what you think is gold, sit back, and... tumbleweed. No likes, no comments, just you refreshing the page, wondering where it all went wrong. Ouch.

But before you start chasing trends, overhauling your content strategy, or sacrificing a goat to the social media gods, let’s simplify it.

The problem isn’t your message - it’s that no one’s sticking around long enough to even see it.

The real secret to more likes and comments? Dwell time.

LinkedIn’s algorithm is a sucker for it. If people hang out on your post for 25 seconds or more, you’re giving the algorithm what it craves. The longer someone stays, the better your post’s chances of being seen by others.

So, before you throw your entire strategy out the window, try these small, practical tweaks. Sometimes, it’s the little things that stop the scroll and get people to engage.

Optimise your media: big, bold, and unmissable

You’ve got a few seconds to grab attention before someone scrolls right past.

If your content looks like everyone else’s - small, square images or bland videos - they’re gone. Here’s the trick: go big. Tall images and videos take up more space in the feed, making them harder to ignore.

Here’s the sweet spot:

• Images: 1350px high x 1080px wide
• Videos: 1920px high x 1080px wide

It's harder to scroll past a big tall video or image.

Taller content owns more real estate on the screen, so it takes longer to scroll past. The more time your content spends in front of someone’s eyes, the better chance you have of getting them to stop and engage.

Hook them in the first three lines

Those first three lines? They’re your golden ticket.

If you don’t hook them immediately, they won’t stick around. Remember, LinkedIn only shows the first three lines before hitting ‘See More’. That’s all you’ve got to convince someone to care.

Lead with something punchy - a bold statement, a surprising question, or something that hits their pain point right in the gut.

Try this:

“Still wasting hours on LinkedIn without generating a single lead?

(I leave the 2nd line blank for effect)

Here’s why your strategy isn’t working…”

Leave the second line blank for breathing room. This creates visual relief and makes it easier for them to click ‘See More’. Once they do, you’ve got them - and the algorithm likes what it sees.

Break up your text - make it easy to read

Nobody wants to read a wall of text, especially on LinkedIn.

If your post looks like a novel, it’s getting scrolled past faster than you can say “Mum please like my post”

The trick?

Break up your text.

Use short sentences, keep paragraphs to 1-2 lines, and space everything out. White space copy is your best friend here. Write your post, then go back and give it some room to breathe. This makes your post easier to scan and far more inviting to read.

If it’s easy on the eyes, people will stick around longer, and you’ll inch closer to that 25-second mark.

Want comments? Ask for them (the right way)

You want engagement, right? So don’t leave people guessing.

If you want comments, ask for them - but be smart about it. Asking a vague “What do you think?” won’t cut it. People are busy, lazy, or just plain indecisive. Give them something specific to respond to.

Ask direct, clear questions that encourage people to share their experiences or opinions. And don’t be afraid of differing views. Differing opinions drive conversation, and conversation equals engagement - which equals more visibility for your post.

For example:

“What’s worked better for you - videos or text-only posts?

Let me know in the comments!”

More comments mean more eyes on your post. You’re not just asking for engagement; you’re building a conversation.

The longer someone stays on your post, the better. That’s what LinkedIn’s algorithm wants - people hanging around, clicking, reading, engaging.

Your goal?

Hold their attention for at least 25 seconds.

How do you hold someone’s attention for 25 seconds? It’s a combination of everything we’ve talked about - a strong hook, easy-to-read text, and engaging visuals. Every second counts. Get them to pause, to click, to read, and you’ve just increased your post’s chance of getting seen by more people.

Remember, it’s not guaranteed magic.

But give the algorithm what it likes, and you’re giving your content the best shot.