How to grow your email list by 75 people a week through LinkedIn

Building an email list is one of the best things you can do for your business.

Why?

Because you own it. Unlike social media platforms that control what your audience sees, your email list gives you a direct line of communication with potential clients. This lets you build stronger relationships, stay top of mind, and most importantly, win clients. In this guide, I’ll walk you through a straightforward process to start building your email list and explain why it’s crucial for your business growth.

Why an email list is essential for your business

Before we get into the steps, let’s talk about why you need an email list in the first place. Social media is great, but it’s unpredictable. Algorithms change, and your posts might only reach a small percentage of your followers. You’re essentially renting your audience on those platforms. With email, you own the relationship. Every time you send an email, it lands directly in their inbox - no algorithm standing between you and your audience.

Here’s what an email list gives you:

• Control: You’re in charge of how and when you communicate with your audience.
• Direct access: No filters, no algorithm. Your email goes straight to the people who want to hear from you.
• Stronger relationships: You can communicate more personally and more frequently, which builds trust.
• Higher conversions: Email has consistently higher conversion rates than social media posts. It’s a direct line for sales.

Now, let’s get into how you can start building your own email list.

The process I will show you gets me more than 200 leads every week, even getting started, the three ways in this short guide will get you 75+ people joining your email list.

Step 1: Create a free guide that solves a  specific problem

People don’t just give up their email address for nothing. You need to offer something of value in return. The best way to do that is by creating a free guide that solves a practical problem your target audience has. This should be something directly related to the main problem you solve for your ideal clients.

Example ideas for your free guide

If you help people with mindset coaching, you might offer something simple like, "A 5-Minute Morning Routine for a More Positive Day." If your audience is business owners struggling with LinkedIn, you could create a guide like, "How to Get Your First 10 Clients on LinkedIn."

It's important that the doc isn't too complicated, as you want people to try it out. The bigger or more complex it is, the less likely they will use it. This try before you buy simple guide or checklist, will be one of the reasons people will be happy to receive your emails. They've had value from you already, why would they not want more?

Key tips for creating your guide:

• Keep it simple: Don’t overcomplicate it. Focus on something easy to implement with quick wins.
• Solve a problem: Think about one specific challenge your audience faces, and provide a clear solution.
• Tie it to your offer: Make sure the guide naturally leads your audience toward what you sell. If it’s a LinkedIn guide, your service could help them optimise their LinkedIn strategy.

Step 2: Build a simple signup page

Once you have your free guide, the next step is to build a landing page where people can sign up to receive it. You can use tools like Mailchimp or Leadpages to do this, and it doesn’t need to be fancy - just clear and direct.

Here is my landing page which is basic, but converts at 41%, so for every 100 people, I get 41 new people in my list. Don't overcomplicate it.

The success is based on three things, what they gain from the guide, how clearly you communicate it and how frequently you get it in front of people.

I've edited my landing pages and thumbnails many times, to get them working at 41%, it might take a few attempts to get it right. Once you have it right, it will work all day long.

Key elements for your signup page

1. Headline: Something straightforward, like "Get Your Free Guide: How to Get Your First 10 Clients on LinkedIn."
2. Description: Briefly explain what’s in the guide and why it will help them.
3. Email capture form: Keep it simple - just ask for their first name and email address.
4. Call to action button: Make it stand out with clear text like “Download Now” or “Get My Free Guide.”

Example:

Step 3: Add your signup page to your LinkedIn profile

Now that you’ve got your landing page, make it easy for people to find. Add it to the Featured section of your LinkedIn profile. This way, whenever people check out your profile, they’ll see a direct link to your free guide.

Here’s how to do it:

1. Go to your LinkedIn profile.
2. Scroll down to the Featured section.
3. Click the "+" sign and choose Link.
4. Paste the link to your signup page.
5. Add a compelling title and description to tease the value of your guide. 

Example: 

Step 4: Promote your guide in every LinkedIn post

Every time you post on LinkedIn, drive traffic to your signup page. An easy way to do this is by adding the link to the first comment of every post. This keeps your post clean and focused, while the link is still there for anyone interested.

Here’s an example of how you could do it:

Step 5: Use your guide in LinkedIn messages

Another way to drive downloads is by using your free guide in your LinkedIn messages. Whenever you connect with someone new, send them a thank-you message, and include a link to your guide at the end. It’s a non-intrusive way to offer value and start building a relationship.

Here’s a template you can use:

Example Message:

This approach is a natural way to promote your guide without coming off as too pushy.

Step 6: Send value consistently to your list

Once people are on your email list, you need to keep them engaged. You can’t just send one email and expect results. To truly nurture your list, aim to send value-packed emails 8-15 times per month. Now, that might sound like a lot, but if done right, it keeps you top of mind and positions you as a trusted authority.

What to send

• Valuable insights: Share useful tips, how-tos, or quick wins related to your business. These emails should educate and help your audience with something they’re struggling with. The goal is to show that you understand their pain points and have the solutions.

• Social proof: Mix in emails that showcase case studies, testimonials, or success stories from people you’ve helped. Social proof is one of the strongest motivators for people to take action. It shows potential clients that others have trusted you and achieved results.

• Direct calls to action: Don’t be afraid to ask for the sale or encourage action. Whether you’re promoting a service, offering a free consultation, or selling a product, clear CTAs drive results. Every few emails should have a direct ask – whether it’s signing up for a webinar, booking a call, or learning more about a service you offer.

Why frequency matters

You might wonder, “Isn’t that too many emails?” But here’s the thing: The more frequently you deliver value, the more you stay top of mind. If your emails consistently solve problems and provide useful information, people won’t just tolerate frequent emails – they’ll look forward to them.

By sending emails regularly:

• You build trust by consistently showing up with valuable insights.
• You nurture leads over time, making them more likely to convert when they’re ready.
• You increase sales opportunities by sending timely CTAs for your services or products.

Think of your email list as a relationship. The more you nurture it with value, the stronger that relationship becomes. And when you’ve built that trust, your CTAs will be much more effective, resulting in more clients and sales.

Take it further with the Social Selling Accelerator

If you’re serious about using LinkedIn to grow your business, my Social Selling Accelerator is designed to help you turn your LinkedIn network into paying clients faster. It builds on everything I’ve shared in this guide and gives you the tools to take your social selling to the next level.

In the Social Selling Accelerator, you’ll get:

• Proven frameworks to build your LinkedIn presence, grow your network, and turn connections into clients.
• Advanced strategies to win more business on LinkedIn without relying on algorithms or paid ads.
• Personalised coaching to help you consistently generate leads and close deals, all with a clear, actionable plan.

The strategies in this guide will get you started, but the Social Selling Accelerator will give you the step-by-step roadmap to scale your results.

Ready to accelerate your success?

👉 Click here to learn more about the Social Selling Accelerator and start turning your LinkedIn network into paying clients.