Oasis made us work for tickets – and we loved It

All this week, it’s been absolutely wild. Liam and Noel Gallagher, those famously feuding brothers who made the '90s unforgettable with Oasis, dropped a single, cryptic teaser and the world went mad.

The moment they hinted at something big, the speculation spread like wildfire. Could this really be the reunion everyone’s been waiting for? A new album, perhaps? Then, in a move that was as predictable as it was brilliant, they confirmed what we’d all been hoping for: an Oasis reunion tour in 2025.

I’m not about to claim I’m a die-hard fan, but even I couldn’t resist the chance to see this iconic band back together. So there I was sitting in a hotel room, gearing up to head off to Dubai. Laptop on a tiny table.

How hard could it be to grab a couple of tickets? 

The tickets were set to go live early this morning, and like so many others, I was up at a ridiculous hour, coffee in hand, optimism intact. But what started as a casual attempt quickly spiralled into something much more intense.

• The anticipation: Watching that queue creep along at a snail’s pace.
• The inevitable crashes: Ticketmaster going down, right on cue, just to keep things interesting.
• The frustration: Repeated errors as I tried, and tried again, to secure my tickets.

For five hours, I sat there, trying to get my hands on those elusive tickets. And after all that effort? Nothing. Not a single ticket. Victory, it seems, was not on the cards.

But let’s be honest - this wasn’t just some glitch or poor planning. This was a masterclass in marketing.

Oasis didn’t just want to sell tickets; they wanted to make us work for them. The struggle, the frustration - it was all part of the plan. They didn’t just sell tickets; they sold the experience of getting them. Those tickets weren’t just pieces of paper; they were trophies, hard-won and highly coveted.

This strategy played right into the herd mentality. If everyone else was jumping through these hoops, then those tickets must be worth it, right?

• Scarcity: Creating that fear of missing out (FOMO) that makes people do crazy things.
• Hype: Building up anticipation with just enough information to drive us all mad.
• Experience: Turning what should have been a simple ticket purchase into an event we’ll all remember.

It’s the oldest trick in the book, and it worked like a charm.

Now, I’m pretty sure Oasis will add more venues - how could they not with this kind of demand? But that doesn’t take away from the genius of the whole strategy. Even if you didn’t get tickets this time, you were part of something bigger - a collective moment of anticipation, frustration, and, ultimately, excitement.

Stories will be told of the time people spent in the queue.

1. Hype isn’t just noise; it’s about crafting an experience that draws people in and makes them need to be part of it.
2. Making people work for something can turn a simple transaction into an unforgettable event. It’s not just about the tickets; it’s about the story, and Oasis absolutely nailed it.

For those still trying, don’t lose hope - I’ve got a strong feeling more dates are coming. And if you missed out this time, remember:

It’s not just about the concert. It’s about the thrill of the chase, the shared experience, and the story you’ll tell long after the last chord has been played.

Oasis didn’t just sell out venues - they sold us all on the power of anticipation and the art of making us work for it.