Struggling to get results from LinkedIn?

You don’t need to be perfect to succeed—just strategic.

When I first started using LinkedIn, I felt lost. My posts weren’t perfect, I wasn’t comfortable with video, and I didn’t know how to get people to engage. But here’s what I learnt: showing up consistently, even when it feels uncomfortable, can transform your business.

Here’s how you can start seeing real benefits on LinkedIn—starting today:

1. Optimise your profile to attract clients. When people land on your profile, they should instantly know how you can help them. I focus on making my headline and summary clear and direct—this attracts the right people to me.

2. Post practical tips that showcase your expertise. I share short, actionable insights that my ideal clients can use straight away. You don’t need to be a content guru—just share what you know works.

3. Engage with your network to build connections (and clients). Every time someone connects or interacts with your content, send them a message. I always thank them and offer a free resource. This simple step helps grow my email list and build relationships that convert.

4. Host LinkedIn Audio Events for deeper engagement. Not comfortable on video? I use LinkedIn Audio Events to dive deeper into popular topics and get real-time interaction without the pressure of being on camera. It’s a powerful way to connect and demonstrate expertise.

5. Follow up quickly to build trust. After every event or interaction, I make sure to follow up immediately. The quicker you respond, the more likely you are to build trust and turn conversations into opportunities.

If you want to see real results on LinkedIn, you don’t need to be a social media expert—you just need a clear plan and consistent action.