The simplest path to winning clients on LinkedIn

LinkedIn. Love it or loathe it, it’s the place to be if you want to win clients and build your business.

But let’s be honest - for many, it feels like a time-draining vortex.

You post, you connect, you message, and what do you get? Crickets. Maybe the odd polite reply, but not the steady stream of clients you’d hoped for.

So, what’s the problem? And more importantly, how do you fix it?

It comes down to two simple things: focusing on one audience and creating a repeatable process. I know that might not sound as sexy as the latest “LinkedIn hack,” but hear me out - this is the stuff that actually works.

Why a broad focus leaves you spinning your wheels

Imagine you’re at a dinner party. You sit down next to someone, and they say, “So, what do you do?” You reply, “Oh, a bit of everything, really.” Helpful, right? They nod politely, turn back to their soup, and the conversation dies and you think 'Jack-of-all trades and master of none'

That’s what happens when you try to speak too broadly on LinkedIn. If you want to be a social media star, go right ahead. If you want clients, wouldn't you rather be the one person people trust to solve X.

The problem for many, is the want to be the go-to person for X, but they get so worried about missing out on Y and Z.

When your focus is too broad, your messaging becomes wishy-washy.

You end up saying a lot without saying anything meaningful. Your audience doesn’t see themselves in your posts, your profile, or your pitch - so they move on to someone who does get them.

Now, Imagine you’re a fitness coach, but instead of marketing to “everyone,” you focus on busy parents who want to stay fit. Suddenly, your messaging sharpens. Your posts might say, “5 ways to squeeze in a workout between school runs,” or “How to keep your energy up when your toddler’s been up since 4am.”

Boom. Those busy parents know you’re speaking directly to them. You get nods of recognition, messages of interest, and - eventually - clients who trust that you understand their world.

This is the power of focusing on one audience.

It’s not limiting; it’s liberating.

You’re no longer trying to appeal to everyone and ending up with no one.

The danger of chasing hacks and trends

Hacks and trends are the junk food of marketing.

They’re tempting, they promise a quick boost, but they leave you unsatisfied and needing more.

Take automated outreach, for example. It sounds great - send 100 messages at once, sit back, and wait for the replies. Except most of those messages are clunky, impersonal, and make you sound like a robot who’s had too much coffee.

Then there’s the trend-chasing. Maybe you’ve tried jumping on the latest LinkedIn buzzwords or copying viral content styles. It might work for a moment, but trends fade. Algorithms change. And you’re left scrambling to keep up.

I meet people all the time who’ve tried these things and are completely burned out. They come to the Social Selling Accelerator (SSA) because they’re done with spinning their wheels and want something that actually works.

Here’s the thing: hacks and trends might bring short-term wins, but they’re not sustainable. And let’s be honest, do you really want to spend your time forcing yourself into someone else’s idea of what “works”?

The power of a repeatable process

Now, let’s talk about what does work: a repeatable process. This is the difference between winging it and having a strategy that delivers results over and over again.

Think of it like baking a cake. If you throw random ingredients into a bowl, you might get something edible. But if you follow a recipe, step by step, you’re far more likely to end up with a cake you can actually serve to guests.

On LinkedIn, it might look like this:

• Know your audience: Focus on one group and deeply understand their challenges.
• Create a clear offer: Articulate exactly how you solve their problem in a way they can’t ignore.
• Craft consistent messaging: Align your profile, posts, and communications to reflect your expertise.
• Follow a weekly rhythm: Have 3-4 actions which are algorithm-proof which bring you leads.

This isn’t about being flashy or chasing trends. It’s about showing up consistently, delivering value, and letting your expertise do the heavy lifting.

Why simplicity wins

When you focus on one audience and follow a repeatable process, everything gets easier. You’re not scrambling to keep up with the latest LinkedIn trend. You’re not second-guessing what to say or who to talk to. You have a clear path that’s proven to work.

Simplicity is also sustainable. When you stop trying to be everything to everyone, you can relax and lean into what you’re best at. And when your efforts feel authentic, people notice. That authenticity builds trust, and trust is what turns conversations into clients.

What happens next?

If LinkedIn feels like a chore, it’s time to strip things back. Stop chasing hacks, stop shouting into the void, and start focusing on what really matters.

Speak to one audience. Create a clear offer. Build a repeatable process that works. It’s not about doing more; it’s about doing less, but doing it better.

LinkedIn doesn’t have to be complicated, overwhelming, or exhausting. With the right focus and strategy, it can be a powerful, sustainable way to grow your business and win the clients you actually want.

And trust me, that’s a lot more fun than automated messages or posting every day for crumbs of engagement.

So, what’s stopping you? Simplify.

Focus. And start building the results you deserve.