When is the best time post on LinkedIn

If you’re posting on LinkedIn to grow your brand or get leads, you’ve probably wondered: When’s the best time to post? The answer might surprise you, but it’s exactly what you’ve been thinking—there’s no one-size-fits-all solution. Still, there are strategies you can use to get the most out of your efforts. Let’s break it down so you can stop guessing and start getting results.

Wednesday: the prime day for more eyes on your content

Here’s what you already know: Wednesday is the busiest day on LinkedIn. It’s the middle of the workweek, and people are actively checking their feeds. If you’re going to pick one day to maximise your visibility, Wednesday is your best bet. But here’s the thing—everyone else knows this too, so while you may get more views, the competition is fierce. It’s still worth testing, though, if you want to catch people when they’re most active.

Consistency matters more than the “perfect” time

I’m sure you’ve heard this before, and it’s true: consistency beats timing. You can post at the so-called “perfect” time, but if you’re not consistent, it won’t matter. Showing up regularly builds trust and makes your audience expect your content. That’s what keeps you top of mind, not just the clock. The best time to post? It’s whenever you can do it consistently—whether that’s every morning or a few times a week. Find your rhythm and stick to it.

Post early to get ahead of the chaos

Let’s be real—how many times have you planned to post but got bogged down with meetings, emails, and the chaos of the day? Posting early, before your day gets away from you, is a smart move. It ensures you get your content out there before distractions pile up. Some of the most successful influencers I know post before 7 AM because they know people are scrolling during their morning routine. Why not test posting early and see if it gets you more engagement?

Most influencers post between 9 AM and 1 PM

If you’re trying to follow what the pros are doing, you’ve probably noticed they tend to post between 9 AM and 1 PM. It’s a great window—people are active, checking their feeds between tasks. But here’s the truth: it’s not just about mimicking influencers. It’s about what works for your audience. Test different times, track your engagement, and figure out when your posts are getting the best response.

Track your engagement and adjust

Here’s where you need to be smart: track when your posts start getting engagement. If you’re getting likes and comments within the first 30 minutes, you’re onto something. That’s when LinkedIn’s algorithm kicks in and pushes your post to more people. If your post falls flat in the first half-hour, try a different time. Pay attention to when your audience is most active and tweak your strategy until you find the sweet spot.

The real answer: it depends on your audience

There’s no universal “best time” to post on LinkedIn because it depends entirely on your audience. You might find that your audience is more active in the mornings, or maybe they engage better on weekends. It’s about experimenting, tracking your results, and adjusting based on what works for you. Remember, the key isn’t just finding the right time—it’s finding the right time for your audience.

The takeaway: post when it works for you and your audience

Stop stressing about the “perfect” time. The best time to post on LinkedIn is when your audience is most likely to engage—and the only way to know that is to test different times and stay consistent. So start posting, track your engagement, and adjust accordingly.

The best time? It’s when it works for you.