My Manifesto

Why I do this

Let me share why I’m so driven to do this work. Starting and building a business didn’t just change my life - it transformed it.

It gave me the freedom to create a different life for my family, opened doors I never thought possible, and let me live on my own terms. I know firsthand how a business can change everything, lifting people up and creating new paths.

But here’s the reality: starting and growing a business is tough.

Most new businesses don’t survive the first five years.

The odds are stacked against entrepreneurs, and it’s even harder for those who don’t come from the “right” background or have a ready-made network. I’ve been there, and I know what it takes to break through.

And yet, I also know there’s a way out of that struggle - a path to build something that not only survives but thrives.

A thriving business is the key to breaking free from the limitations of poverty and struggle, creating real financial and personal freedom. It’s a path that can transform lives, including the lives of others around you.

That’s why I’m on a mission to help a million businesses not just survive, but truly thrive.

When small businesses succeed, they lift up their communities, create opportunity, and make lasting change.

How I’m making it happen

Building a business doesn’t have to be stressful, and it doesn’t have to be complicated.

My approach is simple. I use what I know to help people consistently gain clients, build more freedom into their lives, and grow their businesses without constant stress.

I teach business owners how to create systems that bring clients to them - without needing to chase every new, shiny tactic. I show them how to set things up so clients come to them naturally, which frees up time and eases the pressure.

When you have that kind of setup, you can actually enjoy the life you’re building.

My approach is about creating real, sustainable success - not burning out or constantly looking for the next thing. By building businesses that truly thrive, we’re creating not just financial freedom but personal freedom - the freedom to live on your own terms.

What I do

Here’s what I’m focused on. I help people break out of that poverty trap, whether it’s poverty of mindset, finances, or opportunity.

My mission is to empower small business owners and solopreneurs to build businesses that give them freedom, control, and the chance to change their lives for the better. Through these businesses, we create social mobility, and we give others a chance at opportunity too.

And I make this happen by:

• Speaking: Sharing my journey, insights, and straightforward strategies that genuinely help entrepreneurs grow

• Advocating: Standing up for small businesses, pushing for their success, and making sure they’re heard

• Training: Running workshops and events to give business owners the skills and methods they need to thrive

• Partnering: Working with organisations that believe in the power and potential of small businesses

• Educating: Teaching young people about the possibilities of entrepreneurship and the rewards it brings

• Amplifying: Using my platform to shout about small businesses and drive real change

What I believe

Here’s what drives me and keeps me going.

• Small businesses are the backbone of communities
  Big corporations get all the attention, but they’re not the ones making a difference on the ground. Small businesses create jobs, solve problems, and strengthen communities. When they succeed, the impact spreads outwards, lifting everyone around them.

• Poverty is a prison, and business is the key to freedom
  Poverty isn’t just about money. It’s about a lack of opportunity and a mindset that convinces people they can’t do any better. Building a successful business is a way out - it’s a way to take control and create real freedom. I’m here to help people break free from those limitations and build something that lasts.

• Digital tools are bridges to empowerment and connection
  The internet and social media have levelled the playing field, giving anyone the chance to build something that matters. If you’re intentional, social media is a bridge to real connections and business growth. If you’re not, it’s just noise. The digital world, used right, can help you make real change.

• Innovation happens outside the status quo
  I’m not interested in doing things the “traditional” way. The Maverick way is about pushing past the outdated rules and finding what actually works. Progress comes from doing things differently, and I’m here to help people blaze their own trail.

• Relationships are the foundation of revenue
  Business isn’t just about transactions. It’s about building trust and making real connections. If you focus on creating authentic relationships, the money will come naturally. People buy from people they trust, and they come back when they know you’re the real deal.

• Building a legacy, not just chasing profit
  Business is about more than making a quick buck. It’s about creating something that makes a difference, lifts others up, and leaves a mark. A thriving small business strengthens its community and builds a legacy that’s worth more than just profit.

The future I’m building

My mission is simple - to help a million businesses grow and create communities where small businesses don’t just survive, but thrive. This is about building a legacy, creating real opportunities, and lifting people up.

When businesses succeed, they don’t just create jobs or income - they create real, lasting change in the communities that need it most.

That’s the kind of difference that truly matters.