My Manifesto
I’m on a mission to help a million businesses grow.
Small businesses aren’t just crucial to our economy—they’re the lifeblood of communities and the key to transforming lives.
It’s an ambitious goal, but I’m fully committed.
My Beliefs
Poverty is a mindset, and a societal flaw. If we’re serious about eradicating it, we need to start by changing both. Everyone deserves a chance to succeed, and small businesses are the driving force behind that transformation.
The online world is brimming with opportunity. Every corner of the internet holds untapped potential. When passion and purpose align, the possibilities are endless.
Innovation comes from bold moves. I don’t follow the long way or the wrong way. I follow the Maverick way—cutting through red tape, pushing boundaries, and finding creative solutions to achieve success.
Social media isn’t real, but it matters. It’s a tool that, when used with intention, can amplify your message, build relationships, and grow your business. But without focus, it’s simply a distraction.
Real relationships create real results. Success is built on trust and connection. When you focus on building genuine relationships, the revenue follows naturally.
Business is about purpose. It’s not just about making money—it’s about building something bigger, giving people a reason to show up and fight for something meaningful.
My Values
Empowerment—I’m here to help others unlock their potential. With the right tools, you can create your own freedom.
Fairness—I believe in honest dealings and straight talk. Success built on integrity stands the test of time.
Community—A thriving business lifts everyone around it, creating waves of opportunity that ripple far beyond profit.
Innovation—True leadership comes from embracing change and challenging the status quo.
The Maverick Spirit—The biggest breakthroughs come from those brave enough to think differently and act boldly.
Why I’m Doing This
I come from a working-class background, and when I started my business, I had no guidance. I was lost, overwhelmed, and didn’t understand the importance of relationships in business. I’ve walked that difficult path and come through it stronger. Now, I’m dedicated to showing others the Maverick way to success.
How I’m Helping
- Speaking: I share my journey and insights to inspire and educate entrepreneurs on their own paths.
- Advocating: I’m standing up for small businesses, ensuring their voices are heard and their growth is prioritised.
- Training: Through workshops and events, I equip business owners with the skills and knowledge they need to succeed.
- Partnership: I collaborate with organisations that share my vision for small business growth and support.
- Education: I work with schools to teach young people about the power and potential of entrepreneurship.
- Amplifying: I use my voice—both online and off—to champion small businesses and spread my message far and wide.
The Future I Envision
My goal is simple yet bold: to help a million businesses grow, creating a world where thriving communities are built on the foundation of strong, small businesses. I know it’s a huge challenge, but it’s one worth taking on. Because when businesses succeed, communities flourish. And that’s the kind of impact that changes everything.
![Dean Seddon](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2150861460/settings_images/17a2f-0bf6-cbf3-1442-dfb6d775875_Dean_Seddon_Signature.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2150861460/settings_images/52a7516-8406-f5-e7-da8d814a418_Untitled_design_76_.png)